Lookbook / Chapter 1

A moving editorial system for AFTERCOMMA.

Lookbook ini diubah dari gallery statis menjadi reading experience: frame yang bergerak, ritme visual yang lebih hidup, dan narasi styling yang terasa seperti campaign, bukan katalog.

Explore collection Chapter story

Rule 01

Silhouette comes first, graphics come second.

Rule 02

Material weight should read before logos do.

Rule 03

Every frame needs one dominant line and one quiet counterpoint.

Frame index

Scroll with purpose.

Setiap frame diberi offset yang berbeda supaya gerak terasa subtil, tidak gimmicky. Hasilnya lebih dekat ke editorial parallax daripada slider biasa.

Frame 01

Signature star

Frame 02

Studio chapter

Frame 03

Constructed hoodie

Frame 04

Minimal hoodie

Frame 05

Built to last

Signature star

Embroidered logo at chest and back.

Studio chapter

Clean silhouette, minimal contrast, exact styling.

Constructed hoodie

The product hero with deconstructed panel.

Minimal hoodie

A daily base with quiet structure.

Built to last

Brand story across product, process, and people.

Note 01

Lookbook sekarang berperan sebagai campaign surface, bukan sekadar kumpulan gambar.

Note 02

Gerak dibuat ringan supaya tetap nyaman di mobile dan tetap aman untuk prefers-reduced-motion.

Note 03

Setiap frame tetap punya CTA yang mendorong user kembali ke shopping path.